The Digital Awakening
Just when the world thought they have advanced and reached moon, probably even bought land on moon...
Universe smiled and said
"Hello, COVID-19!"
We humans surely thought that 2020 is going to be our year. With elaborate plans made to grow our businesses and make country's economy even stronger, we missed to see what was coming. The tougher times were ahead.
But, on a second thought, as spirituality teaches us,
“God First Gives Us Strength to Face a Difficult Times Silently, Then Places That Situation Where We Put That Strength to Use”
How else would you explain the blessing we got two decades ago, called the Dot Com Bubble? The disruptive times when many well established companies were taught to upgrade themselves and build their business with support of technology. Many criticized and cribbed of technology being responsible of taking away their jobs. The ones who survived this boom were they who adapted and learnt new ways.
Coming to the recent times of India, just merely four years ago, our Prime Minister Shri. Narendra Modi introduced most disruptive policy on night of 8th November, 2016 - Demonetization. India as a nation was divided in two - Modi Bhakts and Modi Critics. Sooner than we thought, this policy ensured high market penetrations of businesses like Digital Payments. Today, 4 years later, even most modest vegetable vendor or roadside tea stall have their UPI IDs.
It was only for these disruptive times, that Businesses of modern contemporary world coined the term “Digital Transformation” in 2012 that soon became a global phenomenon for businesses where data, software, and devices are used to update how they operate, manufacture, and market products and services. Wasn't that all blessing in disguise?
Today, with harsh times of social distancing, it is only social and digital platforms that are bringing these businesses closer to their esteemed customers. Corporates are swiftly adopting the concept of Business Process Re-engineering to enhance their digital strategy and maximize their customer success metrics. Ground-breaking practises across all industries like AI & ML, Cloud Adoption, RPA, Analytics and many advance mobile applications have found their strong foothold for building lifetime loyalties with customers.
Just like, every adversity is an opportunity in disguise, COVID 19 is too becoming an opportunity for businesses to cut down their costs and look forward for ROI-driven business strategies to provide value by optimizing their remote monitoring operations for fad of the year "Work From Home".
The Digital Awakening will only give that breakthrough and competitive advantage to bring you closure to ways to mitigate the risks and challenges of these tough times. Since we cannot have “one size fits all” approach for managing businesses, it is only source of bringing the best of the hopeless situations. New ways, new tools, new platforms for businesses is way to go!
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